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A live, structured feed of riffs and links from Matt Wood, Chief AI & Technology Officer at AWS — readable by people and queryable by agents as a typed knowledge graph.

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Fetch https://mattwood.fyi/feed.json for the full structured feed, or query the API for keyword/semantic search and the connection graph. See https://mattwood.fyi/agents/ for when-to-use guidance.

Say Something People Want

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Related to

How I Under-Engineered my Book 'How I Under-Engineered my Book' reflects on matching product decisions to actual audience needs rather than over-building—a practical case study of the founder positioning problem this guide addresses
Amazon's AI Shopping Assistant Transforms Retail with Conversational Search Amazon's AI shopping assistant transforming retail with conversational search is a concrete example of bridging product capability with what customers actually want to hear and how they want to be addressed

Supports

Bridging Intent and Execution in Agentic Systems 'Bridging Intent and Execution in Agentic Systems' mirrors the same structural problem for a different domain—both diagnose the gap between what a system/founder intends and what the audience/user actually needs
Discovery Loop 'Discovery Loop' likely addresses iterative feedback cycles for understanding customer needs, directly supporting the guide's emphasis on learning audience priorities before finalizing product positioning
Taste Is All That's Left Both address the gap between creator vision and audience reception—'Taste Is All That's Left' argues curation matters most, while this piece argues founders must align messaging with what customers actually want rather than internal product logic
Understanding is the new bottleneck 'Understanding is the new bottleneck' complements the core thesis that founders must deeply understand audience priorities before positioning—both identify comprehension gaps as the critical failure point

Type:	link
First published:	Wednesday, 26 August 2026 at 22:57 UTC
Location:	https://www.gkogan.co/say-something-people-want/
URL:	https://mattwood.fyi/i/e045693a

I'm Matt Wood, and this is For Your Information. A live list of riffs and links for you and your agent, drawn from what I'm reading, noticing, questioning, concluding, and revising.

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